Below are key excerpts from the book that I found particularly insightful:
When we don’t know what we’re talking about (or have no confidence in what we do know) we typically write long sentences choked with abstract words.
I suspect that those who choose to observe all the rules all the time do so not because they think they are protecting the integrity of the language or the quality of our culture, but because they want to assert a style of their own.
We began with two principles: •Make central characters subjects of verbs. • Use verbs to name the actions those characters are involved in.
Most readers prefer subjects of verbs to name the main characters in your story, and those main characters to be flesh-and-blood characters. When you write about concepts, however, you can turn them into virtual characters by making them the subjects of verbs that communicate actions.
Your readers want you to use the end of your sentences to communicate two kinds of difficulty: long and complex phrases and clauses; and new information, particularly unfamiliar technical terms.
Five Principles of Concision: 1. Delete words that mean little or nothing. 2. Delete words that repeat the meaning of other words. 3. Delete words implied by other words. 4. Replace a phrase with a word. 5. Change negatives to affirmatives.
A highly recommended read in the area of writing.